Reload24 | Hospitality Brand System
CI & Core Branding
Brandingkit
Reload24 is more than a name – it is a visual energy system that captures the urban rhythm, carries the Black‑Alaska look, and delivers a clear promise to its guests: this is where you recharge. Instantly. Intensely.
The location sits directly beside several Tesla and other charger stations – and this is where the intentional bridge to the name is created. Reload24 plays with the technical world of charging, adopts its energy vocabulary, yet clearly distinguishes itself from it.
While batteries charge slowly, Reload24 stands for something entirely different: instant energy for the body – in taste, in social atmosphere, in overall experience.
Reload24 is not a charging point for machines, but an energy point for people – a place where urbanity, flavor and atmosphere merge into an immediately felt reset.
Accordingly, a fitting visual core branding was developed, translating this idea consistently into a coherent design system.
CI & Core Branding
Branded Office Materials
CI & Core Branding
Branded Coffee Cups
CI & Core Branding
Fleet Branding
To create a gastronomically scalable system character, all branded, customer‑visible elements – from business cards and uniforms to coffee cups, tableware and the vehicle fleet – were precisely aligned and consistently designed in the Reload24 look.
CI & Core Branding
Uniforms
For the workwear, a deliberate mix of clear corporate uniforms and a lifestyle‑oriented casual look was developed. Both style directions follow the defined color system and use the accent color yellow as a striking highlight. This creates an appearance that feels both professional and urban, forming a coherent visual identity across all staff‑related touchpoints.
CI & Core Branding
Illuminated Signage
Menu Card System
Drinks, Snacks & Desserts Menu
For Reload24, a comprehensive menu card system was developed, consisting of several clearly defined segments: the permanently available drinks, snacks & desserts menu, a breakfast menu, a lunch and lunch‑special menu, an evening menu, a take‑away menu, and a dedicated ice‑cream menu.
This creates a holistic, gastronomically scalable offering that provides guests with a wide spectrum of food and beverages from morning to night – tailored to time of day, mood and customer flow.
All developed menu segments and offerings are presented not only physically, but also displayed dynamically on the in‑store screens and behind the bar. This ensures that the entire assortment remains visible, up‑to‑date and intuitively accessible at all times – a seamless, modern system perfectly aligned with the energy‑driven character of Reload24.
Menu Card System
Menu Boards & Screens
Menu Card System
Ice‑Cream Menu
Menu Card System
Breakfast Menu
Menu Card System
Take‑Away Menu
Menu Card System
Drive Through Menu
Alongside an attractive beverage segment, the selection of dishes focuses on items that are either immediately available at all times or require only minimal preparation. These products form the core of the Drive‑through Menu: fast, reliable, high‑quality – ideal for guests who stay on the move without compromising on quality.
This creates an offering tailored to everyone who prefers to eat in the car or while spending time at the charging station. A product range perfectly aligned with the needs of modern mobility, consistently extending the Reload24 philosophy: Instant Energy for the body – even on the go.
Packaging | Labels & Stickers
Stickers
Packaging | Labels & Stickers
Labels
Verpackungen | Etiketten & Labels
Labels
Packaging | Labels & Stickers
Paper Bags
All customer‑facing packaging – from take‑away containers to syrup bottles, sauces, and the vinegar and oil bottles on the tables, all the way to the take‑away paper bags – has been designed in full compliance with the corporate identity and consistently branded in the Reload24 look.
The packaging that leaves the restaurant together with the customer carries a clear reference to the Reload24 app and website. This extends the physical brand experience seamlessly into the digital space and reinforces the system‑driven character of Reload24 in a consistent, holistic way.
Signature‑Style Advertising | Social & Screen
Signature Style
Whether on the street in the form of banners or in the digital space across social media and in‑store screens, the developed signature‑style look runs consistently through all communication channels.
Regardless of whether individual products, events, or daily menu initiatives are being promoted, the visual style remains recognizable while adapting in expression to optimally address each target group.
This creates a flexible, scalable campaign system that carries the urban Reload24 energy into every medium – distinctive, modern, and instantly identifiable.
Signature‑Style Advertising | Social & Screen
Signature Style
Used in an event‑specific context
Signature‑Style Advertising | Social & Screen
Signature Style
Used in a menu‑specific context
Signature‑Style Advertising
Signature Style
Used in a product specific context
Signature‑Style Advertising
Signature Style
Used in a product specific context