Black Alaska's "in-house" brand and creative lab

BA | Aesthetics sees itself as an experimental laboratory for strategic branding and visual identity. Here, branding philosophies, storytelling elements, creative processes, and decision-making logics are not only developed but also made visible. With a focus on tools and methods for visual consistency and recognition, designs are created that translate brand values ​​into concise visual codes.

Products with a stance

The designs developed here are often passion projects, documented and reflected upon in the form of case studies. Some products are unique, while others will soon be available in our own online store – as real test objects to examine the commercial relevance of the design and to obtain direct market feedback.

Chapter-by-chapter insights into design and processes

Chapter by chapter, BA | Aesthetics provides insights into specific projects and products – and thus into the underlying design decisions, creative processes, and strategic considerations. This transparent look behind the scenes shows how visual identity is not only designed but also strategically deployed.

The content is aimed at brand founders, companies, and decision-makers who want to clearly position and visibly differentiate their brand in a saturated market environment. Because: Only those who understand how to demonstrate a visual stance will be remembered.