Services

the BA | 21 Creative Kitchen

A concise overview of all creative and strategic achievements.

Graphic Design

  • Corporate Design

    • Logo & Emblem
    • Color and typography concepts
    • Business equipment (business cards,
      Letter paper etc.)
    • Brand Manuals & Style Guides

  • Editorial Design

    • Magazine & Layout
    • brochures
    • catalogs
    • Annual reports
    • Company presentations
    • Investor presentations

  • Packaging Design

    • Packaging design | graphic
    • Labels & Sleeves
    • Material selection & sustainability
    • Brand communication at the point of sale

  • Environmental

    • Shopfit design
    • Guidance systems
    • Retail branding

  • Character Design

    • Brand characters & mascots
    • Fictional Brand Ambassadors

  • illustration

    • Editorial illustrations
    • Infographics & visual storytelling formats

Content Creation

  • Campaign concept

  • Apparel Graphics | Streetwear

    • (Art) T-Shirt | Graphics
    • complete graphics ranges
    • Uniforms
    • Signature Ranges
    • Pillar Branding Kits

  • Social Media Content

  • Web & Newsletter

  • Shopfit

    • Concepts
    • Visualizations

Visual brand building *

  • Visual identity

    • Logo & Emblem
    • Color scheme & typography
    • Visual language & illustration style
    • Layout systems & design guidelines
    • Packaging design | graphic

  • Verbal identity

    • Claim & Slogan
    • Naming & Text Architecture
    • Storytelling & Narrative Frameworks

  • Cultural identity

    • Values ​​& Vision
    • Subcultural references &
      Community understanding
    • Stance on social issues
    • Employer branding & internal
      communication
    • Brand behavior in public spaces

  • Strategic Identity

    • Target group analysis
    • Market positioning & differentiation
    • Competitive analysis
    • Brand architecture & subbrands
    • Future vision & strategic roadmap

  • Sensory identity

    • Haptics & Materials
    • Interior Design & Experience Design
    • Installations & Interaction

Visual brand building is a strategic, long-term process for developing a consistent brand image – from logo to imagery. It conveys identity, values, and attitude across all touchpoints and, with brand books, creates a stable foundation for brand-loyal work – even in the face of staff turnover.

Creative Direction & Consulting

  • Campaign development & visual concepts

    • Development of key visuals and visual narratives
    • Storytelling in the design process
    • Art direction for cross-media campaigns

  • Brand positioning & design strategy

    • Visual brand analysis & CI consulting
    • Development of design guidelines & style guides
    • Subbranding strategies for target groups & special formats

  • Trend consulting & visual innovation

    • Identifying relevant design trends
    • Development of trend-reactive additional elements
    • Consulting on CI expansion with and without rebranding

  • Content strategy & visual content planning

    • Consulting on visual content creation
    • Development of modular layout systems for content formats
    • Storytelling frameworks for brand communication

  • Creative consulting for internal & external teams

    • Sparring for design and marketing departments
    • Briefing optimization & visual quality control
    • Workshops & Guidelines for Creative Brand Management

Projects & References

Learn here how these services translate into concrete projects – practical, effective in building brands and inspiring.

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